In 2016 DataLead, one of Embria’s partnership companies, launched a new product of its own development – Appness
platform, a marketplace for purchasing of Facebook-traffic from external media buyers.
Appness is a site for direct interaction between media buyers and advertisers interested in acquisition of traffic from Facebook. Main goal of this site is to become a comprehensive technology solution for all types of mobile apps.
This new product allows the advertiser to buy specifically what he need to carry out his business, namely: active players, paid subscriptions and other options, while these options needed by the advertiser are provided not only by DataLead team, creator of Appness, but also hundreds of skilled media buyers all around the world.