Mindfulness living for everyone. Why we build MEAL

MEAL is your source for mindful eating (i.e. intuitive eating), the most sustainable approach to nutrition and weight loss

Nearly 39% of adults globally are overweight, this percentage is expected to grow to 42% by 2025 (source: Statista). According to the American Journal of Clinical Nutrition, 90-95% of overweight and obese people will not lose weight on diets, or lose weight and then gain weight again. Most overweight people have tried various diets, which promise quick and stable results but fail to do that.  

That’s why we see that traditional diet apps are losing popularity: combined downloads of those apps dropped 19% YoY over the last 12 months. At the same time, mental wellness apps are gaining popularity as users’ focus is shifting from “fixing their bodies” to “fixing their minds”. For instance, downloads of habits and motivation apps jumped 25% over the same period of time. 

We believe that a new approach that is called “mindful eating” is the key to living in the moment so you can enjoy the eating experience and, as a result, enjoy life more. Curated by licensed dietitians and Cognitive Behavioural therapists (CBT), MEAL not only breaks down nutrition in a digestible way but also guides you to release any emotional blockages you have surrounding food, so you understand the what, where, how, and why of what you eat. While it’s a long-term solution that can’t be taught overnight, you’ll start building awareness and mindfulness skills from day one.

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