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Key Influencer Marketing Trends & Benchmarks in 2024

3 min read
Trends & Research

Key Influencer Marketing Trends & Benchmarks in 2024

HypeAuditor, a leading influencer marketing platform for brands and agencies, is excited to share its key insights for 2024.

Since 2021, HypeAuditor has published an annual report, covered by major industry media, offering crucial data and trends for marketers. 

The 2024 report provides a comprehensive look at the latest trends, best practices, and social media insights for Instagram, TikTok, and YouTube.

Key insights include:

  • Top trending brands on Instagram and TikTok

  • Percentage of Instagram influencers involved in fraud, by influencer tier

  • Major social media updates from 2023

  • Fastest-growing accounts on Instagram, YouTube, and TikTok

  • Gender and age demographics across popular platforms

  • Emerging influencer categories gaining traction

Make sure to check it out at 👉 State of Influencer Marketing 2024 (Annual Report)

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