Embria
We found, fund and grow tech companies
At Embria, we bring together ambitious teams to create long-lasting tech businesses in the mobile gaming, wellness, social, adtech, and other markets since 2007.
Portfolio
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Playkot
Mobile GamesThe first investor in 2009Games for mobile platforms and social networks
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Belka Games
Mobile GamesThe first investor in 2010. Exit in 2019Game developer and publisher
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AdTech Holding
MarTechFounded in 2011Creating vibrant startup ecosystems and innovation labs for AdTech & MarTech projects
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Mobilipay
OthersFounded in 2011Provider of payment integration services for online projects and customer validation instruments
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Appness (ex. Datalead)
MarTechFounded in 2012. Exit in 2018Owner and operator of an advertising and media-buying company
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Duunitori
OthersInvested in 2015. Exit in 2022Largest job board and recruiting media in Finland
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HypeAuditor
MarTechFounded in 2016All-in-one solution to empower your influencer marketing
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REES46
MarTechThe first investor in 2016eCommerce marketing automation platform
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HypeFactory
MarTechFounded in 2018Global influencer marketing agency
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Wachanga
WellnessInvested in 2019Successful developer of mobile apps for existing and soon-to-be parents.
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Asodesk
MarTechThe first investor in 2019Full Cycle ASO and reply-to-reviews tools for Apps & Games
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e-gree
OthersInvested in 2020Legal contracts for all kinds of life situations
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Welltory
WellnessInvested in 2021A powerful health & fitness app that uses a smartphone’s camera or Apple Watch data to give deep body diagnostics
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Aspect
WellnessThe first investor in 2021Digital health-coach app based on continuous glucose monitoring
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Prime: Intermittent Fasting
WellnessInvested in 2021The first fasting app tailored exclusively to women
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Remoby
MarTechFounded in 2021Machine learning technology and predictive algorithms for post-iDFA era
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Vitaliv
WellnessInvested in 2022Norwegian brand of high-quality nutritional supplements based on respect for health and nature
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Gameram
Mobile GamesInvested in 2022Social network for all-kind game players
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Playkot
Mobile GamesThe first investor in 2009Games for mobile platforms and social networks
-
Belka Games
Mobile GamesThe first investor in 2010. Exit in 2019Game developer and publisher
-
AdTech Holding
MarTechFounded in 2011Creating vibrant startup ecosystems and innovation labs for AdTech & MarTech projects
-
Mobilipay
OthersFounded in 2011Provider of payment integration services for online projects and customer validation instruments
-
Appness (ex. Datalead)
MarTechFounded in 2012. Exit in 2018Owner and operator of an advertising and media-buying company
-
Duunitori
OthersInvested in 2015. Exit in 2022Largest job board and recruiting media in Finland
-
HypeAuditor
MarTechFounded in 2016All-in-one solution to empower your influencer marketing
-
REES46
MarTechThe first investor in 2016eCommerce marketing automation platform
-
HypeFactory
MarTechFounded in 2018Global influencer marketing agency
-
-
Wachanga
WellnessInvested in 2019Successful developer of mobile apps for existing and soon-to-be parents.
-
Asodesk
MarTechThe first investor in 2019Full Cycle ASO and reply-to-reviews tools for Apps & Games
-
e-gree
OthersInvested in 2020Legal contracts for all kinds of life situations
-
Welltory
WellnessInvested in 2021A powerful health & fitness app that uses a smartphone’s camera or Apple Watch data to give deep body diagnostics
-
Aspect
WellnessThe first investor in 2021Digital health-coach app based on continuous glucose monitoring
-
Prime: Intermittent Fasting
WellnessInvested in 2021The first fasting app tailored exclusively to women
-
Remoby
MarTechFounded in 2021Machine learning technology and predictive algorithms for post-iDFA era
-
Vitaliv
WellnessInvested in 2022Norwegian brand of high-quality nutritional supplements based on respect for health and nature
-
Gameram
Mobile GamesInvested in 2022Social network for all-kind game players
-
-
Playkot
Mobile GamesThe first investor in 2009Games for mobile platforms and social networks
-
Belka Games
Mobile GamesThe first investor in 2010. Exit in 2019Game developer and publisher
-
AdTech Holding
MarTechFounded in 2011Creating vibrant startup ecosystems and innovation labs for AdTech & MarTech projects
-
Mobilipay
OthersFounded in 2011Provider of payment integration services for online projects and customer validation instruments
-
Appness (ex. Datalead)
MarTechFounded in 2012. Exit in 2018Owner and operator of an advertising and media-buying company
-
Duunitori
OthersInvested in 2015. Exit in 2022Largest job board and recruiting media in Finland
-
HypeAuditor
MarTechFounded in 2016All-in-one solution to empower your influencer marketing
-
REES46
MarTechThe first investor in 2016eCommerce marketing automation platform
-
HypeFactory
MarTechFounded in 2018Global influencer marketing agency
-
-
Wachanga
WellnessInvested in 2019Successful developer of mobile apps for existing and soon-to-be parents.
-
Asodesk
MarTechThe first investor in 2019Full Cycle ASO and reply-to-reviews tools for Apps & Games
-
e-gree
OthersInvested in 2020Legal contracts for all kinds of life situations
-
Welltory
WellnessInvested in 2021A powerful health & fitness app that uses a smartphone’s camera or Apple Watch data to give deep body diagnostics
-
Aspect
WellnessThe first investor in 2021Digital health-coach app based on continuous glucose monitoring
-
Prime: Intermittent Fasting
WellnessInvested in 2021The first fasting app tailored exclusively to women
-
Remoby
MarTechFounded in 2021Machine learning technology and predictive algorithms for post-iDFA era
-
Vitaliv
WellnessInvested in 2022Norwegian brand of high-quality nutritional supplements based on respect for health and nature
-
Gameram
Mobile GamesInvested in 2022Social network for all-kind game players
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Blog
Embria in numbers
who worked with us
in portfolio companies
Our approach
Forging competitive teams
We find strong partners and help them to become even stronger thanks to our supportive ecosystem, systematic approach, and solid managerial skills.
Finding team-market fit
We have a clear and established process for creating new companies. This draws on our own data and meticulous market research and our ability to match the right team to the right business idea.
Applying our resources and methodology
We’re committed to playing an active role in the business we build and invest in. This allows us and our partners to share knowledge and learn from our successes and failures together.
Retaining strong co-founders to establish serial businesses
Our relationships with co-founders often outlive the first startup we create together. Many of them built multiple companies with us.