Vitaliv is a premium supplement direct-to-consumer brand from Norway operating on the US market.
The mission of Vitaliv is to help people get the most out of their supplements through high-quality ingredients, tailor-made selection, regular intake, and affordability. Launched in 2014, Vitaliv already has over 200,000 customers in Scandinavia, the UK, and Central Europe and now aims to bring the premium-quality and smart formulas of Norwegian food supplements to the US market. Currently, the company offers over 30 different dietary supplements and over ten different bundles and kits for specific nutritional and health goals, such as joint and bone health support, digestion and weight loss support, heart health, mood and sleep support, and more. The company works with a selected and thoroughly curated list of manufacturers in Norway and the US and uses advanced production technologies to ensure best-in-class supplement quality.
Embria invested in Vitaliv in 2022.