Analytics platforms HypeAuditor and Metricool have announced the release of the Instagram Content Playbook 2025, a comprehensive report designed to help creators, brands, and agencies refine their social media strategies.

The playbook draws on insights from over 700 million Instagram posts and 28 million influencer accounts, offering one of the most extensive data analyses of its kind. It includes benchmarks across all influencer tiers — from emerging creators to mega-influencers — and provides evidence-based recommendations on content formats, posting frequency, and audience engagement.

The report aims to give marketers a clear understanding of what drives visibility and interaction on Instagram in 2025 and helps brands, agencies, or creators grow their reach or boost engagement and achieve measurable success.

Press release