It's hard to find a more debated and trending tech topic nowadays than generative AI and ChatGPT, in particular. Social media is bursting with prompts, ideas, and examples of how this chatbot by OpenAI can amplify our work, be it design, content, or even code generation. However, there are many other useful and powerful AI tools besides ChatGPT that startups can leverage to enhance their decision-making process, automate routine tasks, and speed up their growth.

We asked the founders of Embria startups about the AI tools they use, and here is what they shared.

#1 Midjourney

Midjourney is an AI-based art generation service that creates images from textual descriptions. Like with ChatGPT, the quality and level of detail (LOD) of the images this tool generates also depend on how detailed and specific the prompts are. Still, even the most simple prompts can produce the most beautiful and mind-blowing pictures. 

Teams from Embria startups use Midjourney for various use cases. One group used MJ to generate their mascot. This incredibly detailed 3D pony is now used as a character in the app and helps users navigate the features and sends reminders and valuable tips. They also used it to generate icons for their Android and iOS applications.

Another team uses Midjourney to generate web banners and other creative materials for ad campaigns and create graphics for social media.

#2 Davinci 

Davinci is a version of OpenAI's GPT-3 model groups (InstructGPT) designed to help developers create effective and compelling content. There are two versions of Davinci at the moment: text-DaVinci-002 and text-DaVinci-003.

One of Embria's startups, SelfInsight, uses Davinci to generate general descriptions and interesting facts about different ingredients in its supplement database that users can access through the app without the need to google them elsewhere. One more application is to process and filter the data they accumulate about supplements from other sources. This workflow helps the team save time and increase efficiency by avoiding mundane work.

#3 Copy.ai

One more tool that writers and content managers from several companies in our portfolio have been giving a try lately is Copy.ai. This AI-powered copywriting platform generates written content for various purposes, from blog titles and outline ideas, sales copy, and social media content to motivational quotes and wedding vows. 

One of the teams uses Copy.ai to generate hashtags for their social media posts, and the other uses it to create outlines for blog posts. The platform's natural language processing capabilities allow it to generate content that is relevant and reads as if a human wrote it. The teams have been able to save time and increase their overall efficiency.

#4 Fiverr AI logo maker

The name of the tool speaks for itself. This AI logo maker by one of the world’s largest freelance services marketplaces, Fiverr, is a time and money saver for those who don’t have access to an in-house designer or need the inspiration to create a quick and simple logo for their product or service. 

We at the comms team use this tool every once in a while to generate logos for new, still-cooking projects in the Embria tech “kitchen” and help out our portfolio companies in need. Don’t get us wrong, the tool will not substitute for a real designer but can generate logo prototypes that you can download and adjust to match your brand's unique look and feel.

#5 Grammarly

Last but not least, most people at Embria and our portfolio companies are using Grammarly, the internet's favorite AI editor. Whether you're a native speaker or not, such tools come in handy when writing a cold email to a potential partner, pitching a startup story to a journalist, or spell-checking a blog post. 

Grammarly is our AI writing assistant of choice, helping to make our content mistake-free, less cluttered, and easy to read. It provides us with helpful rewriting tips and stronger, more compelling wording to use. Of course, like any other AI tool, it’s not perfect and can suggest corrections even if your initial text is correct. So it’s always a good idea to double-check your AI editor suggestions and ask a native speaker to check the copy if necessary.