HypeAuditor, in collaboration with Similarweb, presents the 2025 Marketing Benchmark Report — a comprehensive analysis built on data from 8,000 websites, spanning eight industries and nine marketing channels. This annual study brings clarity to the questions marketers ask every year: where audiences spend their time, which channels drive measurable brand growth, and how creator-led content shapes visibility across sectors. It offers a consolidated view of the digital landscape, helping marketing teams understand their current position with confidence.

The report delivers current, data-backed benchmarks for traffic, engagement, and creator activity, highlighting the trends that defined 2025 across beauty, finance, travel, media, and more. These insights are designed to guide strategic planning for 2026 — from identifying growth opportunities to refining channel priorities.

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